Recently I read the transcript of the following podcast by
Om Malik and Niall Kennedy on
Snakes on Business Plan. A very interesting read (or listen

). Liked some of the observations made by Om and Niall in the article. It starts off with a discussion of some of the recent burnouts of some web2.0 companies such as
Kiko (online calendar),
Feedlounge (feed reader) and
PubSub (subscription service to latest happenings). The discussion then headed off into whether these were more internal company related or more global web2.0 burnouts.
Given the very low barrier to entry in today's market especially in Web2.0, it is natural that a lot of new blood has come into the market. With relatively less experience, it is certainly possible that these are genuine company and focus failures rather than a global burnout of web2.0. So far no conclusions can be made of whether this is a bubble or not in my opinion given these samples.
What I liked about the article though was about some examples of how focus and flexibility helps in this very dynamic environment. Pyra started blogger apparantly as a project management software. Flickr started more to share online gaming experiences. Once these businesses realized what the users wanted and were willing to pay for, they quickly readjusted their strategy slightly and focused on the user needs.
Focus has also helped smaller startups such as 30boxes.com or 37signals.com competing against giants of the world such as Google, Yahoo! You dont start out with the entire world as your potential market. You need to start with a narrow focus, analyze the business needs of the customers in the space and readjust your products/features ever so slightly to fit that need. Om gives more examples where altering focus slightly helps :
Myspace.com which is totally a failure in the geek community but a huge success otherwise,
orkut popular in Brazil only,
MSN/Live Spaces popular in China, etc.
The smaller start also lets you stay out of the path of the VCs initially till you build your business the way you want. That way you also last longer. I agree my friend
Vaibhav of Webvapors when he says that web2.0 failure is a relative term. Smaller startups without a lot of capital needs are at an advantage here in that they can last longer with smaller seed funding and the founders have a more open environment to experiment. Unlike the funded startups where VCs would be looking for quick ROIs.
Interesting business world out there today given the tech changes, and one needs to adapt.