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An Indian search engine Guruji was launched today. It kinda falls under the "vertical search" category for the Indian market. This is a better and a rebranded version of the cofounders' earlier venture Terrawiz. |
Till recently search engines in India were pretty much yellow pages. khoj.com, 123india.com come to mind as the web 1.0 version of Indian search engines.. directory based. Khoj actually had a good chance to enter this search engine market given its branding as well. It probably got lost in all the advertising focus it had!
Recently though some action has been happening in the Indian search engine market. Junglee co founders have started an Indian search engine - Hot Samosa. Guruji has been launched now. Seems like this market seems will grow in India given the fantastic success of Baidu in China.
Although there are some unique challenges in India though given the differences in India China. So not easy to become as successful as Baidu:
1. Guruji will have to have a very strong support for local languages search. This will be a much bigger initiative than Baidu in China as there are just so many more languages in India!
2. Although even with the language support, given that most net savvy Indians are very much comfortable with English, they wouldnt have as much affinity to local language search engines comparable to Baidu.
3. Good rating, ranking and relevancy algorithms needs to be implemented which will automatically crawl new Indian websites, rather than users submitting their sites. A problem which gets much more complex given again the local languages support.
4. Guruji will need a lot of marketing, PR and advertising as it has to displace Google and Yahoo from the Indian users browsers/desktop. This I believe is not as easy as Baidu had it in China as even today Indian users tend to prefer the 'western' products more. Will be interesting to see how Guruji overcomes the biggest challenge it faces in the face of Yahoo and Google in India. Both have offices and strong teams in India already.
Given the strong $7M venture backing Guruji has from Sequoia India and Baazee cofounder, they will be in a strong position to tackle these challenges.
(Disclosure: The CEO and cofounder Anurag is a friend and an ex-colleague. Good luck Anurag!)